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City Boy

Japanese outdoor & urban prep.

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nautica JP

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18 brands matching this view

1
nautica JP-

The Japan-exclusive creative direction of Nautica under Akio Hasegawa, reinventing classic prep into heavily oversized 'City Boy' staples.

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2
A.PRESSE-

A refined brand striving to create the ultimate vintage-inspired wardrobe staples, reimagined for a modern, sophisticated context.

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3
CIOTA-

An artisanal Japanese brand dedicated exclusively to garments constructed from the ultra-premium, lustrous Suvin cotton.

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4
Needles-

Eclectic Japanese brand known for its 70s Americana influence, signature butterfly logo, and iconic rebuilt vintage pieces.

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5
Teatora-

Innovative workwear brand designing packable, functional garments specifically engineered for modern digital creators and frequent travelers.

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6
Snow Peak-

Premium Japanese outdoor lifestyle brand blending highly technical performance apparel with contemporary urban silhouettes.

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7
Engineered Garments-

New York-based brand offering asymmetric, heavily detailed reinterpretations of classic Americana and utilitarian workwear.

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8
Descendant-

Tetsu Nishiyama’s brand focusing on standard silhouettes to be worn comfortably for years.

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9
FreshService-

Concept store and brand themed around an imaginary delivery service with utility goods.

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10
Graphpaper-

Takayuki Minami's curatorial project offering high-quality 'city tools' and basics.

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11
Kaptain Sunshine-

Heritage-inspired brand designing custom fabrics for field wear and travel.

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12
Comoli-

Founded by Keijiro Komori in 2011, Comoli creates garments designed for the Japanese climate, featuring loose, airy fits and premium materials that define contemporary casual elegance.

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Frequently Asked Questions

The City Boy aesthetic, popularized by Japanese magazine Popeye, is a blend of American preppy, outdoor, and streetwear styles. It focuses on comfortable, oversized silhouettes, high-quality basics, and a relaxed, urban lifestyle vibe. Think baggy chinos, oversized Oxford shirts, and New Balance sneakers.

Key brands that define the City Boy look include Nautica JP (under Akio Hasegawa's direction), Nanamica, Beams Plus, WTAPS, New Balance, and classic American heritage brands worn in oversized proportions like Ralph Lauren and Brooks Brothers.

Fit is crucial for the City Boy style. Garments should be intentionally oversized and relaxed, but never sloppy. The goal is a comfortable, voluminous silhouette that drapes well, often achieved by sizing up tops and opting for wide-leg or relaxed-tapered pants.